-
Anglický jazyk
Advertising in the New World
Autor: John Miller
Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream... Viac o knihe
Na objednávku, dodanie 2-4 týždne
15.31 €
bežná cena: 17.40 €
O knihe
Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.
- Vydavateľstvo: Miller
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9798215022436
