• Anglický jazyk

Companies established in 1911

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Source: Wikipedia. Pages: 72. Chapters: Chevrolet, Pharmacia, Mobil, Thorntons, Mars, Incorporated, Idemitsu Kosan, TransAlta, Computing Tabulating Recording Corporation, Whirlpool Corporation, Henderson Motorcycle, ARBED, Qwest Corporation, O-Pee-Chee,... Viac o knihe

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Source: Wikipedia. Pages: 72. Chapters: Chevrolet, Pharmacia, Mobil, Thorntons, Mars, Incorporated, Idemitsu Kosan, TransAlta, Computing Tabulating Recording Corporation, Whirlpool Corporation, Henderson Motorcycle, ARBED, Qwest Corporation, O-Pee-Chee, Eaton Corporation, Hartmarx, Société Pour L'Aviation et ses Dérivés, Stutz Motor Company, Alaska-Gastineau Mining Company, Morane-Saulnier, Hotpoint, Boscov's, Fila, Esso, SNC-Lavalin, Shell Canada, Nestor Studios, Siam di Tella, MMC Corporation Berhad, Henry's, Mayea Boat & Aeroplane Works, Hochschild Mining, Hamburger Hochbahn, Walker and Weeks, Breguet Aviation, Gilson Brothers Co., John Jovino Gun Shop, Hechinger, UST Inc., Harris, Forbes & Co., J.J. Newberry, Moody International Group, Levis, Paris Decorators Corporation, Great Western Garment Co., Intertype Corporation, Prange Way, Sclafani Foods, Grahame-White, Famous-Barr, KraS, Promotion Marketing Association, Inc., SPX Corporation, Barbados Light and Power Company, Cunningham Drug, Neisner's, Richelieu Inc., Motor Rail, Devin-Adair Publishing Company, Swans, J. F. Duthie & Company, Tate Publishing Ltd, Chicago Faucet, Magnolia Petroleum Company, Atlas Werke, Jones Convenience Stores, Dick Blick Art Materials, Powers Accounting Machine Company, West Bend Company, Eugene Water & Electric Board, Pathway Press. Excerpt: Chevrolet ( ), also known as Chevy ( ), is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, Chevrolet was acquired by General Motors in 1917. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks. On November 3, 1911 a racecar driver and automotive engineer Louis Chevrolet cofounded the Chevrolet Motor Car Company with William C. Durant (ousted founder of General Motors) and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant). Durant from the management of GM in 1910. Durant took over the Flint Wagon Works, incorporating both the Mason and Little companies. As head of Buick Motor Company, prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant wanted to use Chevrolet's name as a racer to rebuild his own reputation. Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. The first C prototype was ready months before Chevrolet was actually incorporated. Chevrolet first used its "Bowtie emblem" logo in 1913. It is said to have been designed from wallpaper Durant once saw in a French hotel. More recent research by historian Ken Kaufmann presents a compelling case that the logo is based upon a logo for "Coalettes". Others claim that the design was a stylized Swiss cross, in honor of the homeland of Chevrolet's parents. Chevrolet logo, ca. 1943Louis Chevrolet had differences with Durant over design and in 1915 sold Durant his share in the company. By 1916, Chevrolet was profitable enough to allow Durant

  • Vydavateľstvo: Books LLC, Reference Series
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 246 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781156118627

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