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Anglický jazyk
Hacker, Maker, Teacher, Thief
Autor: Creative Social
. What does the industry need to do today (not tomorrow) to stay valuable and relevant?
. Is digital collaboration the death of idea ownership?
. What the f**k do clients know about great advertising?
. How can...
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O knihe
. What does the industry need to do today (not tomorrow) to stay valuable and relevant?
. Is digital collaboration the death of idea ownership?
. What the f**k do clients know about great advertising?
. How can copying make you more original?
. I feel connected, but do I feel more human?
. How are the porn industry, illegal black market and bitcoins changing online culture today?
. Should we make things people want rather than make people want things?
. How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
- Vydavateľstvo: Creative Social
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780956608338
