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Anglický jazyk
The Dictionary of Marketing
Autor: Azaz Motiwala
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more... Viac o knihe
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O knihe
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations.
Key Features
-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
-All entries explained in clear, simple English considering learning and memory level of both students and professionals
-International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
- Vydavateľstvo: Lulu.com
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 280 x 216 mm
- Jazyk: Anglický jazyk
- ISBN: 9781435705128
