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Anglický jazyk
The Ultimate Survival Guide for Business in Japan (couverture souple)
Autor: Philippe Huysveld
This book is targeted at business executives of companies:
. approaching the Japanese Market,
. reviewing their options in terms of Japan Entry Strategy,
. already...
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O knihe
This book is targeted at business executives of companies:
. approaching the Japanese Market,
. reviewing their options in terms of Japan Entry Strategy,
. already exporting to Japan (Indirect Sales) or,
. already established and doing business in Japan (Direct Sales).
In this book, we show:
. That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies.
. That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.
. How to market your products or services in Japan (B2C and B2B Marketing Guidelines).
. Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
- Vydavateľstvo: Lulu.com
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 297 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9781326960773
