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Anglický jazyk
Badvertising
Autor: Andrew Simms
'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us... Viac o knihe
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O knihe
'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow.
The truth is, if advertising succeeds in keeping us on our current trajectory, there may not be a tomorrow. In Badvertising, Andrew Simms and Leo Murray raise the alarm on an industry that is making us both unhealthy and unhappy, and that is driving the planet to the precipice of environmental collapse in the process. What is the psychological impact of being barraged by literally thousands of advertisements a day? How does the commercialisation of our public spaces weaken our sense of belonging? How are car manufacturers, airlines and oil companies lobbying to weaken climate action? Examining the devastating impact of advertising on our minds and on the planet, Badvertising also crucially explores what we can do to change things for the better.
- Vydavateľstvo: Pluto Press
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 238 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9780745349145
