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Anglický jazyk
Breast Size in Advertising
Autor: Melanie York
With the continuous increase in breast augmentation surgeries, accompanied by numerous women's dissatisfaction with their current breast size, it is beneficial to consider the impact model breast size in advertisements, as well as breast size satisfaction,... Viac o knihe
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O knihe
With the continuous increase in breast augmentation surgeries, accompanied by numerous women's dissatisfaction with their current breast size, it is beneficial to consider the impact model breast size in advertisements, as well as breast size satisfaction, may have on consumers. The present study was undertaken to explore the effects of varying breast sizes in a print advertisement and women's breast size satisfaction on their attitude toward the ad, attitude toward the brand and purchase intention.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783843380560
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