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Anglický jazyk
Business-To-Business Brand Management
Autor: Mark S. Glynn
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and... Viac o knihe
Na objednávku, dodanie 2-4 týždne
223.87 €
bežná cena: 254.40 €
O knihe
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
- Vydavateľstvo: Emerald Group Publishing Limited
- Rok vydania: 2009
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781848556706
