• Anglický jazyk

Competing for Capital

Autor: Bruce W. Marcus

The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. "Competing for Capital"addresses this new environment... Viac o knihe

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O knihe

The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a new look at traditional investor relation practices. "Competing for Capital"addresses this new environment by providing readers with the information they need on critical issues such as-new laws and regulatory controls, new techniques of communication, globalization, the massive failure of the dot coms, and the reemergence of basic financial and security market principles that had been foolishly overridden in the 1990s. These topics require a reevaluation of traditional investor relation techniques, and "Competing for Capital"offers straightforward and accessible solutions to these problems.

  • Vydavateľstvo: John Wiley & Sons
  • Rok vydania: 2005
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780471448624

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