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Anglický jazyk
Competitiveness of Slovakia as a tourism destination
Autor: Marianna Schweitzerova
This work deals with the competitiveness of the tourist destination Slovakia. The research is narrowed to the time period from 2009 to 2015. Managing a destination is a tough task and awareness of competitive position plays a catalytic role for market segmentation... Viac o knihe
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O knihe
This work deals with the competitiveness of the tourist destination Slovakia. The research is narrowed to the time period from 2009 to 2015. Managing a destination is a tough task and awareness of competitive position plays a catalytic role for market segmentation and target marketing, for decision-making and finally - investments strategies of the financial recourses for the destination promotion. World Economic Forum Tourism & Travel reports provide the basis for the first part of the research, taking advantage of time series. Further, the growth-share matrices, as well as the multifactor portfolio models, are implemented, using the secondary overnights data. The research compares the benchmarks of Slovakia with its competitors: Czech Republic, Poland, Hungary, Austria and Slovenia.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202217194
