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Anglický jazyk
Crisis Communications in Canada
Autor: John E. C. Cooper
The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis... Viac o knihe
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O knihe
The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios.
Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations.
Features include:
Case studies drawn from recent public relations crises, emphasizing Canadian cases
Interviews with experts on crisis management
Creative exercises that reinforce student understanding
"Tools" chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.
- Vydavateľstvo: CC Press
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780919852709
