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Anglický jazyk
Cross-cultural Customer Service in Recreation Management
Autor: Chieh-Lu Li
This book used cultural values to explain the similarities and differences of customer services among different ethnic groups. The author intended to describe recreation use patterns, trip profiles, and socio-demographic characteristics of an ethnically... Viac o knihe
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O knihe
This book used cultural values to explain the similarities and differences of customer services among different ethnic groups. The author intended to describe recreation use patterns, trip profiles, and socio-demographic characteristics of an ethnically diverse sample of National Forest recreation visitors as well as to examine the relationships among different cultural backgrounds, perceived service quality, satisfaction, and related variables. Results suggested that managers need to understand and appreciate the ethnic differences in ways of experiencing and enjoying the outdoors, as well as the impact of these differences on service quality, visitor satisfaction and behavioral intentions.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783843359078
Nemecký jazyk 
