Cutting-Edge Social Media Approaches to Business Education

Anglický jazyk

Cutting-Edge Social Media Approaches to Business Education

Vydavateľstvo: Information Age Publishing
Rok vydania: 2010
Formát: Paperback
Rozmer: 234 x 156 mm
Jazyk: Anglický jazyk
ISBN: 9781617351167

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O knihe

A volume in Research in Management Education and Development
Series Editors: Charles Wankel, St. John's University
Our current students are digital natives, born into a world of widespread online sharing. Aligning
the technologies we use in our courses with their skills and approaches to collaborative
learning is an opportunity we should take. The new media share text, images, audio and video
material rapidly and interactively. This volume will provide an overview of these new social
media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples
and cases of how instructors around the world are meaningfully incorporating them into
their management, marketing, and other business courses are provided.
One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading
one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative
development of course related material by learners will be presented with case examples.
Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported
in their deployment of social media projects and course structures. How social media can enable the structuring of course activities
involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each
other will be discussed. Indeed seeing courses as networking venues beyond learning
forums will be parsed.