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Anglický jazyk
E-commerce and brand distribution network
Autor: Elise Sahuc
This book presents the relationship between brands, e-commerce and distribution networks. It shows how important it is for brands to choose their distribution networks carefully, as they impact their commercial strategy. Consumers are at the heart of companies'... Viac o knihe
Na objednávku, dodanie 2-4 týždne
49.72 €
bežná cena: 56.50 €
O knihe
This book presents the relationship between brands, e-commerce and distribution networks. It shows how important it is for brands to choose their distribution networks carefully, as they impact their commercial strategy. Consumers are at the heart of companies' strategies because they have to be loyal. They are more and more informed and connected. They know how to surf on different networks. That's why brands must adapt to meet their needs and expectations.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204353616
