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Anglický jazyk
Electronic Commerce
Autor: Gary Schneider
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today¿s... Viac o knihe
Na objednávku, dodanie 2-4 týždne
93.29 €
bežná cena: 98.20 €
O knihe
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today¿s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
- Vydavateľstvo: Cengage Learning (EMEA) Limited
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 231 x 187 mm
- Jazyk: Anglický jazyk
- ISBN: 9781305867819
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