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Anglický jazyk
HIV/AIDS and the Media
Autor: Darmarris Kaguda
HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS,... Viac o knihe
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O knihe
HIV/AIDS: A Critical Discourse Analysis of selected Zimbabwe broadcasting Corporation Television Advertisements that deal with HIV/AIDS issues is a book that examines the communicative strategies used in addressing destigimatisation, protection against HIV/AIDS, prevention of mother to child transmission, HIV/AIDS transmission modes and abstinence from pre-marital sex. It uses CDA as an analysis tool. It establishes that language is persuasively used in the adverts to destigmatise HIV/AIDS, inform the audience about HIV/AIDS transmission and protection. It also encourages behaviour change and instills confidence in those living with HIV/AIDS to live positively. The book will be useful to students of language and advertising discourse.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783844398427
