Anglický jazyk

International Business Development

Vydavateľstvo: Springer Fachmedien Wiesbaden
Rok vydania: 2021
Formát: Paperback
Rozmer: 240 x 168 mm
Jazyk: Anglický jazyk
ISBN: 9783658332204

Na objednávku, dodanie 2-4 týždne

29.03 €

bežná cena: 32.99 €

O knihe

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.

The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.