• Anglický jazyk

Manual of International Marketing

Autor: Thomas Heilmann

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and... Viac o knihe

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96.79 €

bežná cena: 109.99 €

O knihe

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

  • Vydavateľstvo: Gabler Verlag
  • Rok vydania: 2006
  • Formát: Hardback
  • Rozmer: 246 x 173 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783834900395

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