- Anglický jazyk
Manual of International Marketing
Autor: Thomas Heilmann
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and... Viac o knihe
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O knihe
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
- Vydavateľstvo: Gabler Verlag
- Rok vydania: 2006
- Formát: Hardback
- Rozmer: 246 x 173 mm
- Jazyk: Anglický jazyk
- ISBN: 9783834900395