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Anglický jazyk
News for a Change
Autor: Lawrence Wallack
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public... Viac o knihe
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O knihe
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.
- Vydavateľstvo: Sage Publications
- Rok vydania: 1999
- Formát: Paperback
- Rozmer: 280 x 216 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761919247
