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Anglický jazyk
Persuasion
Autor: Jasper Kim
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination... Viac o knihe
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O knihe
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"- but "how to think" in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
- Vydavateľstvo: Routledge
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780367375690
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