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Anglický jazyk
Research in Consumer Behavior
Autor: Russell W. Belk
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and... Viac o knihe
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O knihe
Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
- Vydavateľstvo: Emerald Group Publishing Limited
- Rok vydania: 2010
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780857244437
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