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Anglický jazyk
Services Marketing: A Practical Approach
Autor: Biplab Datta
This book helps students to learn the fundamentals of services marketing from a practical point of view. The book is written in simple language so that any reader can easily understand the concepts covered in the book. The book focuses on the needs of the... Viac o knihe
Na objednávku, dodanie 2-4 týždne
61.60 €
bežná cena: 70.00 €
O knihe
This book helps students to learn the fundamentals of services marketing from a practical point of view. The book is written in simple language so that any reader can easily understand the concepts covered in the book. The book focuses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. This book will help readers to understand services marketing from various perspectives and will also be useful if a reader wishes to establish a new service business.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783846508251
