• Nemecký jazyk

Smart Customers and Retail Promotions

Autor: Julia Freiheit

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.

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O knihe

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.

  • Vydavateľstvo: Deutscher Universitätsverlag
  • Rok vydania: 2001
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Nemecký jazyk
  • ISBN: 9783824474516

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