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Anglický jazyk
Strategic Management Methodology
Autor: C. Roney
Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory... Viac o knihe
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O knihe
Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory and empirical research. This is what planning professionals and strategic management scholars have long sought--a firm methodological connection between strategic management theory and its daily practice in management.
- Vydavateľstvo: Bloomsbury 3PL
- Rok vydania: 2004
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567206296
