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Anglický jazyk
The Impact of Perceived Service Quality
Autor: Lanyifan Wang
This book gives detailed analysis with easily understanding conclusion which will help marketers to understand a whole picture of how does each variable related to each other, so that they could take action into improving customer perceived service quality... Viac o knihe
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bežná cena: 33.90 €
O knihe
This book gives detailed analysis with easily understanding conclusion which will help marketers to understand a whole picture of how does each variable related to each other, so that they could take action into improving customer perceived service quality to gain higher customer overall satisfaction, in order to get customer trust and let customers become loyal by using service quality as a competitive advantage.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330078154
Nemecký jazyk 