• Anglický jazyk

When Stereotypes Collide

Autor: Jerry L. Miller

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of... Viac o knihe

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O knihe

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

  • Vydavateľstvo: Peter Lang
  • Rok vydania: 2005
  • Formát: Paperback
  • Rozmer: 230 x 160 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780820461250

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