Anglický jazyk

A Reader in Marketing Communications

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

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O knihe

Vydavateľstvo: Routledge
Rok vydania: 2005
Formát: Paperback
Rozmer: 280 x 210 mm
Jazyk: Anglický jazyk
ISBN: 9780415356497

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