A theory of value for all-inclusive vacations
Odporučiť
  • Anglický jazyk

A theory of value for all-inclusive vacations

Autor: Teoman Duman

Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated... Viac o knihe

Na objednávku, dodanie 2-4 týždne

66.50 €

bežná cena: 70.00 €

O knihe

Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers.

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