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Anglický jazyk
Advertising for Dummies
Autor: Gary Dahl
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way(r) to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting,... Viac o knihe
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18.62 €
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O knihe
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way(r) to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs. Discover how to * Set a realistic ad budget * Define and position your message * Identify and target your audience * Create great ads for every medium * Make an emotional connection * Use "ad speak" effectively
- Vydavateľstvo: John Wiley & Sons
- Rok vydania: 2007
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780470045831
