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Anglický jazyk
An Introduction to E-Commerce in Hotel Industry
Autor: Seyed Abbas Akhavan
The Internet as a marketing tool is coupled with many benefits for the tourism and hotel industry, which facilitate communication and interaction between this sector and the customers. Over the recent years, e-commerce has been increasingly adopted in this... Viac o knihe
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O knihe
The Internet as a marketing tool is coupled with many benefits for the tourism and hotel industry, which facilitate communication and interaction between this sector and the customers. Over the recent years, e-commerce has been increasingly adopted in this industry. The growth of e-commerce in the tourism and hotel industry has been accelerated by various factors including technological development, internet penetration among household, and increased competition in this industry.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330043701
