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Anglický jazyk
Artificial Intelligence in Marketing
Autor: Naresh K. Malhotra
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence... Viac o knihe
Na objednávku, dodanie 2-4 týždne
154.97 €
bežná cena: 176.10 €
O knihe
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781802628760
