Asian Brand Strategy (Revised and Updated)
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  • Anglický jazyk

Asian Brand Strategy (Revised and Updated)

Autor: M. Roll

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for... Viac o knihe

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bežná cena: 54.99 €

O knihe

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

  • Vydavateľstvo: Palgrave MacMillan UK
  • Rok vydania: 2015
  • Formát: Hardback
  • Rozmer: 216 x 137 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781137359162

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