B-to-B Electronic Marketplaces
Odporučiť
  • Anglický jazyk

B-to-B Electronic Marketplaces

Autor: Evi Hartmann

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay... Viac o knihe

Na objednávku, dodanie 2-4 týždne

49.49 €

bežná cena: 54.99 €

O knihe

Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

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