Bare Bones Introduction to Integrated Marketing Communication
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  • Anglický jazyk

Bare Bones Introduction to Integrated Marketing Communication

Autor: Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both... Viac o knihe

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143.35 €

bežná cena: 162.90 €

O knihe

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

  • Vydavateľstvo: Rowman & Littlefield Publishers
  • Rok vydania: 2008
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780742555402

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