Behavioral Economics
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  • Anglický jazyk

Behavioral Economics

Autor: Edward R. Miller-Jones

Although neoclassic economics, which defines an individual as endowed with unbounded rationality, willpower and selfishness, still dominates in mainstream economics, methods, concepts and theories of behavioral economics, which replace the "homo economicus"... Viac o knihe

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191.43 €

bežná cena: 201.50 €

O knihe

Although neoclassic economics, which defines an individual as endowed with unbounded rationality, willpower and selfishness, still dominates in mainstream economics, methods, concepts and theories of behavioral economics, which replace the "homo economicus" with the "irrational man", introduce a science which studies the actual human behavior in decision making processes. Learn more about the hybrid science of psychology and economics in this book.

  • Vydavateľstvo: OmniScriptum
  • Rok vydania: 2026
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786130120986

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