Beyond Multi-Channel Marketing
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  • Anglický jazyk

Beyond Multi-Channel Marketing

Autor: Maria Palazzo

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing... Viac o knihe

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116.01 €

bežná cena: 128.90 €

O knihe

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

  • Vydavateľstvo: Emerald Publishing Limited
  • Rok vydania: 2020
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781838676865

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