Brains Behind Great Ad Campaigns
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  • Anglický jazyk

Brains Behind Great Ad Campaigns

Autor: Margo Berman

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE Adoption Drive" program, or the breakthrough UPS... Viac o knihe

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bežná cena: 132.10 €

O knihe

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.

  • Vydavateľstvo: Bloomsbury Publishing PLC
  • Rok vydania: 2009
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780742555501

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