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Anglický jazyk
Brand Management
Autor: Travis Holmes
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate... Viac o knihe
Na objednávku, dodanie 2-4 týždne
132.75 €
bežná cena: 147.50 €
O knihe
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
- Vydavateľstvo: Kruger Brentt Publisher UK. LTD.
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 260 x 183 mm
- Jazyk: Anglický jazyk
- ISBN: 9781787150577
