Brand Revolution
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  • Anglický jazyk

Brand Revolution

Autor: M. Sicard

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for... Viac o knihe

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O knihe

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2012
  • Formát: Hardback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781137019486

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