Brands and Consumers
Odporučiť
  • Anglický jazyk

Brands and Consumers

Autor: Jaywant Singh

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform... Viac o knihe

Na objednávku, dodanie 2-4 týždne

35.46 €

bežná cena: 39.40 €

O knihe

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032443300

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