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Anglický jazyk
Built to Last
Autor: Jim Collins
Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors,... Viac o knihe
Na objednávku, dodanie 2-4 týždne
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bežná cena: 30.95 €
O knihe
Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge o ver its rivals. Companies need two basic things to beat the competition : a guiding philosophy and a challenging mission. Built to Last provi des a blueprint for success for companies around the world, who can le arn how to succeed in a ruthlessly competitive environment. The new c hapter takes a much-needed look at what the future may hold for Intern et companies.
- Vydavateľstvo: RH Business
- Rok vydania: 2004
- Jazyk: Anglický jazyk
- ISBN: 9781844135844
