Case Studies for Industrial and Business Marketing
Odporučiť
  • Anglický jazyk

Case Studies for Industrial and Business Marketing

Autor: Arch G. Woodside

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing;... Viac o knihe

Na objednávku, dodanie 2-4 týždne

135.90 €

bežná cena: 151.00 €

O knihe

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.

  • Vydavateľstvo: Jai Press Inc.
  • Rok vydania: 1998
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780762301881

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