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Anglický jazyk
Cause-Related Marketing
Autor: M. Mercedes Galan-Ladero
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit... Viac o knihe
Na objednávku, dodanie 2-4 týždne
118.79 €
bežná cena: 131.99 €
O knihe
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
- Vydavateľstvo: Springer
- Rok vydania: 2021
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9783030654542
