Anglický jazyk

Chief Communications Officers at Work

This book contains interviews with 25 top Chief Communications Officers, providing clarity and insight into their paths to success as well as strategies for ensuring their work contributes to business performance and the bottom line.

An increasing... Viac o knihe

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49.49 €

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O knihe

An increasing number of communications professionals are now promoted to the C-suite level and enter the boardroom. The stories in this book will help everyone understand what it takes to successfully manage an organization’s reputation at the highest level. It will provide a compass for driven communications professionals interested in progressing in their communications career and ideas for senior communications executives who want to build, influence and protect their company’s reputation in an ever-increasingly volatile world.

It’s well documented that a poorly managed crisis can quickly wipe out a company’s reputation, which could lead to a tumbling share price, damage to customer relationships, and a negative impact on sales. Less known and documented is the positive impact that well-planned communication strategies can have on customers, employees and other stakeholders. Historically, communications was in some places regarded as delivering a service. Today, the function proactively navigates a wide variety of target audiences, taking a holistic view of how an organization is regarded and positioned in the marketplace. This means CCOs and their teams are working across an entire organization and juggling multiple stakeholders, needing more astute commercial awareness.

In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that’s loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a successful business strategy and why it needs to be a vital component of organizational planning, not an afterthought.