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Anglický jazyk
Commercial Research
Autor: Adel Ouertani
This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar... Viac o knihe
Na objednávku, dodanie 2-4 týždne
40.68 €
bežná cena: 45.20 €
O knihe
This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786207911684
