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Anglický jazyk
Consumer behavior towards Green Product in a Developing country
Autor: Abdul Bashiru Jibril
This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual... Viac o knihe
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O knihe
This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139929085