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Anglický jazyk
Consumer Research
Autor: Stephen Brown
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
Viac o kniheNa objednávku, dodanie 2-4 týždne
81.23 €
bežná cena: 85.50 €
O knihe
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
- Vydavateľstvo: Routledge
- Rok vydania: 1997
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415156844
