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Anglický jazyk
Content Strategy
Autor: Rahel Anne Bailie
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the
business benefits, or if you've been asked...
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O knihe
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the
business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.
Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
- Vydavateľstvo: XML Press
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9781937434168
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