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Anglický jazyk
Customer Experience (CX) Engineering in Aerospace and Defense
Autor: Lynn Phillips
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high... Viac o knihe
Na objednávku, dodanie 2-4 týždne
89.87 €
bežná cena: 94.60 €
O knihe
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
- Vydavateľstvo: Archway Publishing
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781665754897
