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Anglický jazyk
Customer Relationship Management Strategies in the Digital Era
Autor: Süphan Nas¿r
Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses... Viac o knihe
Na objednávku, dodanie 2-4 týždne
197.13 €
bežná cena: 207.50 €
O knihe
Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781466682313
